APPOINTMENT SETTING

QUICK PITCH

Hi my name is ______ , I’m with Concrete Web Design and we provide web design and marketing for the construction industry.

lEAD iN

Do you have anyone to help design your website or maintain your current website, or have you considered it in the past?

[IF YES]

Great!  It’s good to hear you already see the value. This is exactly why I am reaching out. We aren't trying to disrupt your current process, we can actually compliment those who already use someone.

[IF NO]

No problem, and that’s exactly why I am reaching out...

SALES PITCH 1

...So again, we provide web design and marketing for the construction industry. Our clients receive more traffic via search engine optimization (more customers) and we manage the website after its built so our customers have more time to focus on what they love about their business

SALES PITCH 2

In addition, Each customer is assigned their own web developer and we manage the website and updates so our customers can spend more time on the work they prefer to do in their business.

PROBING QUESTIONS

1)    Ex. What have you done in the past for this type of problem?
2)    Ex. What are you doing currently?

cLOSE

The reason I’m calling is to see if you would be open to a Free Custom Website Demo (15 minute call) with us to see if this is something that would work for you. Is that fair?  

How is Wednesday at 3pm?  

Fantastic. What is your email address and contact info so I can send you an invite and prepare for our consultation? 

Great. We Look forward to speaking with you then! We’ll send you an invite and speak with you on Wednesday at 3pm!

QUALIFYING QUESTIONS POST CLOSE

1)    Would you be able to take on new business if our website started producing you new leads?

2)    Are you interested ranking higher than your competitors on google?

4)    Would you need a place to showcase past work you have completed?  

OBJECTIONS AND REBUTTALS

Objection 1: We are okay with our current web design.

Rebuttal 1: We completely understand, but we are different than most companies. We are the only company who focuses on websites for your industry. No one else is doing this right now.

Objection 2: We don’t want to buy right now.

Rebuttal 2: Absolutely!And we aren’t trying to sell you on anything at all right now. We just want to help you learn. I will send you some information right after the call.

Objection 3: We don’t have the money right now.

Rebuttal 3: We completely understand, but this consultation is free, and just to help you learn. This way, you would at least know how much it would cost for when the time is right for you.

[ONCE ALL REBUTTALS ARE GIVEN, CIRCLE BACK TO “CLOSE 1” AND ATTEMPT TO SET UP APPOINTMENT]
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