Search Engine Marketing (SEM) often known as pay-per-click advertising or paid search ads on platforms like Google and Bing are advertised links on search engine results pages (SERPs). These ads are created using a series of keywords designed to target potential clients searching for a product or service you offer. SEM can play a fundamental role in your online strategy by increasing direct traffic to your website. This highly effective paid search system is a powerful way to funnel leads to your sales team(s).
Our SEM team uses a variety of keyword research strategies in combination with a deep understanding of audience demographics, behavioral targeting, and budget optimization to ensure the most effective campaign. We use hard data to chose the best metrics which allows us to accurately measure what works and what doesn't for your business goals. Your goals may range from acquiring new clients to building brand awareness and everything in between. An optimized SEM strategy maximizes your marketing dollars while giving you an immediate increase in visitor traffic.