Often used interchangeably with web development, web design by broad definition is the all encompassing process of building an aesthetic and functional website. Using fundamental principles as a guide, hundreds of digital elements and techniques are combined to create a web page. A great website starts with excellent architecture, which is why it is so important to hire a professional with technical expertise. Each website should be unique and built to meet the needs of its intended audience. To be truly successful, a website must incorporate navigation, user experience, balanced graphical elements (font, spacing, color, texture), content, and the overall layout while appealing to search engines.
Producing a website that is intuitive, seamless and consistent fosters a positive user experience. Our goal as a team is to launch scale-able sites for our clients that grow with their business by actively collaborating, implementing the latest technologies, and continually innovating our design process.
Within seconds of viewing your website, a visitor starts making subconscious judgments. The overall layout will set the tone for the website and dictate the experience your visitors have. A great layout includes intuitive navigation that encourages visitors to view more pages, has thoughtfully placed relevant content, and consistently conveys your brands message
Balancing design fundamentals is what ultimately makes a website successful. Colors, typography, layout, content, and navigation all come together to fulfill your sites purpose. We pair form and function to achieve the highest standard of web design and user experience.